How Much Does It Cost To Advertise On Google – Broadly speaking, we are a money-conscious society. This statement is as true in advertising since it’s in searching for new shoes. We constantly want to know what something is going to cost us. And if you’ve ever tried to learn the cost of putting an advertisement on Google search, you might have ended up with a couple of aspirin and an ice pack, because the answer is not so simple. That is where I come in–to help answer the age-old issue, “Just how much does it cost my company if a person clicks on my search ad in Google?”
And the answer is … well, it depends. You did not expect the mysteries of this world to be shown all at one time, did you? Stick with me for a minute and I’ll clarify.
The cost tag for Google search advertisements relies on industry/keyword types. The most expensive categoryon Google is for insurance, which costs on average $54.91 per click.
But do not worry, most searches price significantly less. In reality, if you have a well-built search effort you may expect to pay around $1 to $2 per click. Marketing experts really place bids on keywords they predict will be clicked in. An average company normally targets 50,000 keywords or more.
Ads are quantified according to their click-through rate (CTR), which measures the average amount of times an advertisement is clicked, versus how many times it’s seen. The average ad is clicked roughly 2% of their time. This may seem low, but considering that Americans conduct over 18 billion searches each month, that’s a great deal of clicked-on ads.
But do ads work? Yes! You wouldn’t click on an advertisement if it was not what you were searching for. Once you click an ad, advertisers can see what pages you visit on their website, how long you stay there and should you purchase anything. Both parties win in the market — consumers get their products, and advertisers receive relevant visitors to their website.