Orangetheory – one word is among the fastest growing franchises in the fitness class and Orange Theory is its own base. Called Extra Postexercise Oxygen Consumption, the concept says that after cardiovascular or weight training, your son stays in oxygen debt so that it proceeds to utilize more oxygen and burn more calories throughout the day. Pioneered by Ellen Latham, one club owner and physiologist, the trainer-led workout combining cardio and weight training captured the eyes of Ultimate Fitness Group owners Dave Long and Jerome Kern, who started franchising the workout under the Orangetheory name in 2010.
Go to an Orangetheory in your town and you’ll be watching orange. It is the orange glow of the screens which showcase the technology of displaying and measuring heart rates and calorie burn for your class. That orange is a heartbeat of 84% to 91% of maximum. Orangetheory wants you to spend time in orange – not the higher reddish or lower green. Orangetheory is trainer-led group sessions as another theory – demonstrating to be true – is that being a part of a group drives every person to their own personal best. It’s motivating. And, so is the growth of Orangetheory with earnings reported by Long to maintain over 100% since 2015.
Orangetheory can tip into the high range of franchises because of the investment needed in lease improvements, building costs, audio video equipment, fitness equipment and other related expenses. One benefit is the liquid cash requirement is lower than several franchises although the net worth requirement is $500,000, higher than some. Royalty fees are also slightly higher than some other franchises.